You searched for: "*"

The results has been filter on Authors containing Tom White.
ANA has found 1 results for you, in 168 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Data base synergies

Most readily available industry data bases fail to answer the business questions which this paper addresses: How much might consumers spend on future media technologies and services? What qualitative information can differentiate one broadcast source...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Roberta M. McConochie, Tom White
Company: Nielsen
June 15, 1996