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Research papers

Motivations as the Catalyst of Understanding Behaviour which Guides Experiences

We live in a world guided by experientialism; there is a movement from consumption of goods and traditional services towards the pursuit and enjoyment of memorable experiences. We see this shift in a more pronounced way in the post-COVID-19 world,...

Catalogue: Asia Pacific 2024
Authors: Debanjana Kapoor, Srinivasan Mohan
Company: NielsenIQ
November 19, 2024
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Citation

Kapoor and Mohan (2024a, November 19). Motivations as the Catalyst of Understanding Behaviour which Guides Experiences. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/motivations-as-the-catalyst-of-understanding-behaviour-which-guides-experiences