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Research papers
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Citation

Marshall and Verhulst (2021a, July 28). Building and Measuring Customer Trust at LinkedIn. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/building-and-measuring-customer-trust-at-linkedin-11761


Research papers

Using narrative analytics to win customer trust

What drives trust (and mistrust) in tech companies? Learn how to use narrative analytics to understand the drivers of trust and win customers across the globe with better values, strategies and offerings. In addition to the Trust case study, the...

Catalogue: Insights Festival 2020
Authors: Jeff Marshall, Rogier Verhulst, Becky Owens
Companies: Protagonist, LinkedIn
September 15, 2020
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Citation

Marshall, Verhulst and Owens (2020a, September 15). Using narrative analytics to win customer trust. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/using-narrative-analytics-to-win-customer-trust-11583