Resources Library by ANA

Can Social Listening Obsolete All Other Research Methodologies?

This report showcases how Haleon (formerly GSK Consumer Healthcare), in an effort to stay ahead of the game on deep human understanding, has harnessed the exponential growth of data coming from social media and e-commerce with Semantiweb, a company...

Catalogue: Congress 2023

Authors: Nicolas Pochart, Pierre Antoine Dubosc

September 29, 2023

Diamonds or dust

The low success rate for innovation in Indian FMCG became a subject of interest at Nestlé India. Partnering with Nielsen we set out to understand what it takes innovations to win in the long term- form birth, to breakthrough and beyond the first...

Catalogue: Congress 2016: #WOW

Authors: Ritanbara Mundrey, Amit Bali

Company: Nielsen

September 22, 2016

Tracking the footprint of the digital consumer

The explosion of new technology not only created new paradigm in the way we communicate, but has also altered our lifestyles and opened up a lot of new possibilities to those of us who would have never dreamed of traveling to places or buying things...

Catalogue: Congress 2014: What Inspires?

Authors: Maria Domoslawska, Heather Dougherty, Mark Canada

September 10, 2014

From BoP to emerging middle classes in Latin America

The Bottom of the Pyramid represents an exciting target segment for many consumer goods companies - in Brazil alone there are 2.2 million households with a disposable income below US$2,500. In order to reach these consumers, businesses must first of...

Catalogue: Latin America 2014: Accelerating Growth

Author: Sarah Boumphrey

Company: Euromonitor International

April 4, 2014

Beyond benchmarking

How can scores from a concept tested in Germany be reliably compared with those from the same concept tested in China? Measured and true concept scores can widely vary between countries due to e.g. cultural response behavior, response styles, time...

Catalogue: Innovate 2008

Authors: Filip De Boeck, Kristof De Wulf, Annelies Verhaeghe

Company: InSites Consulting

June 16, 2008

Latin American profile, demographics and socio economic strata

Aiming to enhance the knowledge of the region with enormous potential for development and surprising diversity, the presenters have prepared an overview on the demographic profile of Latin America. A set of basic indicators has been selected (based...

Catalogue: Latin America 2006

Authors: Manuel Barberena, Norah Schmeichel, Bárbara Corrales

Companies: GfK, Pearson S.A. de C.V.

October 20, 2006

Developing unified key performance indicators based on the integration of site-centric and panel-centric online data

The perceived conflict between server-centric and panel-centric metrics has served to bring confusion to the users of Internet audience measurement. This paper sets out to resolve this dissonance through the unification of both data sets to produce...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Author: Stephen Shaw

June 20, 2003

New data collection techniques

This paper cautions against rushing toward new data collection technologies and instead urges an assessment where and when they are appropriate. Only a small amount of primary research on this has been undertaken, and as such the assertions are...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Authors: Rana Tassabehji, Russell King

September 23, 2001

Service quality evaluation in the pharmaceutical industry (Spanish)

The use of this methodology allows us to draw' a performance chart of ourselves as well as of competitors identifying the strong cores of services that are to be maintained the weak cores that need to be improved and those others of a more...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century

Authors: Nestor Cohen, Monica Soto

June 15, 1999