Resources Library by ANA

Using narrative analytics to win customer trust

What drives trust (and mistrust) in tech companies? Learn how to use narrative analytics to understand the drivers of trust and win customers across the globe with better values, strategies and offerings. In addition to the Trust case study, the...

Catalogue: Insights Festival 2020

Authors: Jeff Marshall, Rogier Verhulst, Becky Owens

Companies: Protagonist, LinkedIn

September 15, 2020

Welcome to the club

This paper will question the role of objectivity across three parameters: a) what motivates us as human beings, b) key cultural shifts which have taken hold and introduced a change in values and 3) a change in client priorities. This paper will then...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Steve Hill, Rhiannon Price

Company: Northstar Research

November 16, 2016

Rewarding the retail customer while generating extra revenue

The loyalty programme of Carrefour has been running for several years. It consists of giving loyalty points to card users when their basket has a specific spend value. Carrefour wanted to know until which point you can motivate the customer to spend...

Catalogue: Congress 2015: Revelations

Authors: Nicole Huyghe, Bart Vandenreijt

October 1, 2015

Measuring pricing power of a global brand in an Asian market

The Emerging Markets house the bulk of human populace, with China and India alone accounting for about 30% of the world's population. As these markets have developed and per capita income has risen in many of these countries, they have become growth...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Venu Gorti, Ruchira Jain, Don Sexton, Kamal Sen

June 15, 2015

Innovation inspiration from the World Without Web (wWw)

Digital disruption has become the driving force behind innovation, enabling the creation, delivery and support of products and services in a cheaper, quicker and more convenient manner, radically changing both business and society. Although similarly...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Christine Tan, David Jeffs, Martin Anso, Melissa Gill, Samy Mardolker, Smitha Kuppa, Tony Salvage

Companies: ORC International Ltd, Toluna

June 15, 2015

The data party has just begun

Despite the large efforts done by today's companies, keeping customers’ information organised is becoming harder. Different brands, departments and promotions have the potential to create new valuable information.?The effort required to...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Cecilia Mastrini, Natalia Gitelman, Enric Cid

Companies: DatosClaros - Octubre Research SA, Netquest

June 15, 2015

The fickle mistress

Our research studies over the years on the impact of change on loyal consumers show that they are excessively sensitive to change, But what is interesting is the fact that, parallel to the drive for stability, there is a drive for change. We call...

Catalogue: Global Qualitative 2014: Research Renaissance

Author: Shobha Prasad

June 15, 2014

Understanding the customer with analytical CRM

A big data era changes everything in the auto sector, from product design to product management, from sales to after sales. A business line has developed in Chinese auto OEMs: data generation, data collection, data rental, data outsourcing, data...

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business

Author: Tiger Lee Weihan

May 24, 2013

Brand power, premium and potential

A new year and new methodologies. The latest research results are brought to life in an interactive presentation that contrasts the CEE and the rest of the world. This presentation includes a case study which illustrates how the strength of the Sazka...

Catalogue: CEE Research Forum 2013: Research Remix

Author: Peter Walshe

Company: KANTAR TNS Malaysia

March 17, 2013