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Research papers

Using the Data You Have to Get The Insights You Need

Cisco.com needs to be many things to many people: a showroom, a library, a help desk, a training centre and a sales funnel. However, how can we design a site that can do all that with the right message, at the right time, for the right audience? With...

Catalogue: Congress 2023
Author: Loren Crawford
September 29, 2023
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Citation

Crawford, L. (2023a, September 29). Using the Data You Have to Get The Insights You Need. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/using-the-data-you-have-to-get-the-insights-you-need


Research papers

Discovering brand impact

The world creates 2.8 quintillion bytes of data per day from unstructured data sources like consumer complaints and feedback, text, messages, email and documents, survey and social media posts. Gartner defines unstructured data as content that does...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Henry Cheang, Stephen Paton
June 15, 2015
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Citation

Cheang and Paton (2015a, June 15). Discovering brand impact. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/discovering-brand-impact-8425