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Research papers

Insights2020: Driving customer centric growth

The purpose of this paper is to unveil a practical roadmap to Customer Centric growth and to decode the role of Insights Analytics in driving this. The roadmap and role of Insights Analytics is based upon a large-scale global empirical study...

Catalogue: Latin America 2016: Research Renovation
Authors: Frank van den Driest, Tom Wilms, Joris Zwegers, Steven Berkhout
Company: KANTAR TNS Malaysia
April 13, 2016
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Citation

van den Driest, Wilms, Zwegers and Berkhout (2016a, April 13). Insights2020: Driving customer centric growth. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/insights2020-driving-customer-centric-growth-8633


Research papers

Insights2020: Driving customer centric growth

The purpose of this paper is to unveil a practical roadmap to Customer Centric growth and to decode the role of Insights: Analytics in driving this. The roadmap and role of Insights. Analytics is based upon a large-scale global empirical study...

Catalogue: Congress 2015: Revelations
Authors: Frank van den Driest, Tom Wilms, Joris Zwegers, Steven Berkhout
Company: KANTAR TNS Malaysia
October 1, 2015
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Citation

van den Driest, Wilms, Zwegers and Berkhout (2015a, October 01). Insights2020: Driving customer centric growth. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/insights2020-driving-customer-centric-growth-8577


Videos

Insights2020- Drive consumer centric growth

Research agencies risk disintermediation because of the rapidly changing context they operate in: i.e. an increase in direct-to-consumer touchpoints, competition from new data providers and more. The role of the research professional is polarising...

Catalogue: Congress 2015: Revelations
Authors: Steven Berkhout, Tom Wilms
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Berkhout and Wilms (2015a, June 15). Insights2020- Drive consumer centric growth. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/insights2020--drive-consumer-centric-growth