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Videos

Hello DIA! What do you think about my hypotheses?

This paper explores an idea of an AI-based digital voice assistant as a quick insight-retrieving tool for marketresearch professionals, who always require a reference to the pre-existing knowledge base, studies andresearch work to formulate their...

Catalogue: Congress 2022: 75th Anniversary
Author:
Company: Kantar Kenya
September 23, 2022

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Videos

Algorythms for Glocal Effectiveness

Unlike love stories, where the plot initially unfolds in a joyful and colourful mood, this business case takes placein the middle of harsh pressing forces. The first of those is a challenge our industry has been debating forseveral years now:...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022

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Videos

TRANSFORMATION and TRUST

TRANSFORMATION and TRUST  is presented as a programme trilogy with each episode featuring unique content across different time zones.If you cannot join live then you will automatically receive a link to watch the on-demand broadcast(s)...

Catalogue: Trust and Transformation
Author:
July 28, 2021

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The fast fringe quiz

Join us for an interactive quiz session where attendees can get together, have fun, and network!

Catalogue: Insights Festival 2020
Authors: Alexander Wheatley, Patricia Dominguez, Crispin Beale
September 17, 2020

Videos

How market research created words and changed worlds

Naming is taming, this is a story of how effective market research contributed to making a groundbreaking difference, changing laws, and altering perceptions. A diligent mission that would have never been possible without UNICEF as well as national...

Catalogue: Insights Festival 2020
Authors: Jonathan Crickx, Mariam Ghabrial
Companies: Marketeers Research, UNICEF
September 17, 2020

Videos

The fast fringe quiz

Join us for an interactive quiz session where attendees can get together, have fun, and network!

Catalogue: Insights Festival 2020
Authors: Alexander Wheatley, Patricia Dominguez, Crispin Beale
September 16, 2020

Videos

New approaches to the future of marketing and data post COVID-19

Why we have entered a New Strange and not New Normal and how to thrive in this New World.

Catalogue: Insights Festival 2020
Author: Rishad Tobaccowala
September 16, 2020