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Research papers

Developing unified key performance indicators based on the integration of site-centric and panel-centric online data

The perceived conflict between server-centric and panel-centric metrics has served to bring confusion to the users of Internet audience measurement. This paper sets out to resolve this dissonance through the unification of both data sets to produce...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Author: Stephen Shaw
June 20, 2003

Research papers

A new paradigm in interactive audience measurement

This paper describes the census methodology used for measuring and reporting Internet audience ratings. Originally developed for the New Zealand market, the methodology is seamlessly transferred to countries around the world.

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Mark Long, Richard Webb, John Caldwell
June 20, 2003

Research papers

Defining the gold standard for user centric global online audience measurement

This paper addresses the definition of 'Gold Standard' for a very specific research field - user centric audience measurement, and in particular the sampling methodology for audience measurement.

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Author: Richard W. Goosey
June 20, 2003

Research papers

In-store advertising audience measurement principles

The objective of this paper is to describe the progress in developing an In-store Audience Delivery measure for the Point of Purchase Advertising International (POPAI). The Audience Delivery measure is being developed to provide the industry with a...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Doug Adams, Jim Spaeth
June 20, 2003

Research papers

Technological innovations in outdoor media research

This paper reviews the system developed by Portland Latin America allowing reliable information on outdoor media to be gathered quickly, easily and economically. Applying technological developments to their research methodologies, it is now possible...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Author: Paula Fernandez
June 20, 2003

Research papers

Does out-of-home advertising work?

The 'Out-of-home' marketplace is exploding. There are a few places people go that do not have some opportunity for a commercial message. But do the vehicles in these places accomplish their goals? This paper examines the effectiveness of...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Author: Debbie Solomon
Company: MindShare
June 20, 2003

Research papers

Keeping visitors and communication effects in site

In order to extend the knowledge of website communication effects this research explores how website visits, and the nature of these visits, affect brand attitude. To be able to investigate these effects, the authors developed a new methodology. The...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Nikita Shulakov, Sara Rosengren, Micael Dahlén
June 20, 2003

Research papers

Measuring consumers' Internet behavior

This paper outlines the new and validated methodologies that comScore Media Metrix has developed to accurately measure consumer behavior on the Internet on a global scale. These integrate traditional RDD sample selection where possible with online...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Author: Gian M. Fulgoni
Company: comScore ARS
June 20, 2003

Research papers

The Canadian experience in developing an outdoor reach & frequency model

This paper describes the utilization of GPS/cellular technology to record routes/distances traveled by respondents and therefore the opportunity to be exposed to outdoor advertising, providing the opportunity to build reach against various...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Joanne van der Burgt, Mary E. Falbo
June 20, 2003