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Research papers

Love and trust underground

It's hard to measure the effect of advertising when your subject is on the move, underground!Measuring how we react to advertising in the laboratory or the home (where we are watching TV or maybe our mobile phone) is hard enough. Try to adequately...

Catalogue: Congress 2017: Visionary
Authors: Nicola Barrett, Robert Ellis
Company: COG Research Ltd.
September 3, 2017

Videos

MENAP and the rise of person-centric measurement not audience measurement

With the advent of more robust digital platforms, marketing is moving from audience- and channel-based planning, to person-centric marketing. With this shift in focus, tools to quantify and analyse the behaviours at the individual level are required....

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Author: Rolfe Swinton
Company: RealityMine
June 15, 2017

Research papers

Indian TV industry

Audiences no longer consume TV unilaterally. While current technology captures the audiences watching TV, it does not take into account their actual behaviour whilst consuming it. This paper attempts to answer the various multitasking/activities that...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Romil Ramgarhia, Bipin Mundhwa, Rucha Deshmukh
May 9, 2017

Videos

Predicting TV viewership with neural networks

Neural networks are methods widely used in tasks such as image recognition, computer vision, sequence prediction, text encoding and document classification. At Viacom's Data Science and Advanced Analytics (DSAA) we are building cutting-edge platforms...

Catalogue: Big Data World 2017: Smart Data Integration
Author: Alex Ruiz
January 15, 2017

Videos

SKO videodata integration model

On 1 January 2016, the charity SKO (Stichting Kijk Onderzoek) started supplying daily ratings for programme content viewed online. Initially the ratings report on online programmes were distributed by NPO, RTL Netherlands and SBS Broadcasting (Dutch...

Catalogue: Seminar 2016: Media Return on Investment
Author: Mariana Irazoqui
June 15, 2016

Videos

Engagement on a tightrope (Spanish)

Venezuela is currently facing curtailed freedom of speech, human rights violations, shortages of essential goods, and ongoing public unrest is under debate, so independent and objective information is sought. Many believe that local media are under...

Catalogue: Latin America 2016: Research Renovation
Authors: Juan Chasan, Pablo Cibella, Orlando Riebman
Companies: StatMark Group, S.A.,
June 15, 2016

Videos

Advances in hybrid television audience measurement

EGTA is the European trade association for marketers of advertising solution across screens and audio platform. Their mission is to assist and enable televisions and radios to monetise effectively audiovisual content through advertising solutions.

Catalogue: Seminar 2016: Media Return on Investment
Author: Caroline Brasseur
June 15, 2016

Research papers

Engagement on a tightrope

Venezuela is currently facing curtailed freedom of speech, human rights violations, shortages of essential goods, and ongoing public unrest is under debate, so independent and objective information is sought. Many believe that local media are under...

Catalogue: Latin America 2016: Research Renovation
Authors: Orlando Riebman, Juan Chasan, Pablo Cibella
Company: StatMark Group, S.A.
April 13, 2016

Research papers

Face to face but not eye to eye

The respondent of yesterday answered the phone, gave their time, and we were grateful. Today's panellist is paid for their views and we often mistrust their motives and data. What of tomorrow's respondent? They will be on a mobile device that is...

Catalogue: Congress 2015: Revelations
Authors: Pete Cape, Andrew Moffatt
Company: Research Now SSI
October 1, 2015