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Research papers

Trends in life style and their application for publishing

Today, trend research can no longer be conceived in terms of updating motivations, attitudes and interests, but must also be understood as determination of reaction patterns to given environmental conditions. Based on continuous observation of the...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Rudolf Sommer
Company: Basis-Kontakt GmbH
June 15, 1981

Research papers

Tv audience data checkup

In the Federal Republic of Germany and West-Berlin there are three research instruments delivering TV audience data in a periodic manner: 1. Teleskopie, a panel with continuous daily measurement based on 1650 TV households with 3400 adults and 620...

Catalogue: Seminar 1982: Improving Media Research
Author: Jürgen Pfifferling
June 15, 1982

Research papers

A new concept of integrated electronic audience research

Future media research will require: o the provision of high sophisticated information about new media applications (DAB, DVB, Multimedia, other); o tools which are able to monitor media consumption in an environment which becomes more complex - at...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Matthias Steinmann
Company: Swiss Broadcasting Corporation
June 15, 1998

Research papers

The power of radio and the cult of TV

The next millennium will dawn with the Saudi young people at the helm of affairs of this large and powerful Islamic nation. Today the young people comprise 62% of the Saudi population which is growing rapidly at 3% per annum. With the onset of...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Anumita Sharma, Mrinal Sarkar
Company: Nielsen
June 15, 1999

Research papers

Reaching the elite

This paper addresses the television viewership habits of the 'elite'. This segment, although small in size, has been expanding rapidly in major metros of India, and already possesses a high spending power.This research highlights a new way of panel...

Catalogue: WM3 2007
Authors: L. Chandrashekhar, Joydip Kapadia, Vivek Srivastava
Company: TAM Media Research
June 3, 2007

Videos

Consumer data trends in action

Data is the cornerstone of our profession. Engaging people to share their data with us, whether opinion or observational data, is dependent on engaging with them in relevant ways. And relevancy requires us to understand their device, media, and...

Catalogue: Congress 2018
Author: Melanie Courtright
Company: Research Now SSI
September 23, 2018