You searched for: "*"

The results has been filter on Authors containing G. Gutjahr.
ANA has found 1 results for you, in 202 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Price policy and price research (magazines)

The problem dealt with here arose from the quite practical question of what influence the selling price of a magazine has on sales . We wanted to see whether the economic principle that "raising the selling price always means danger of lessened...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: G. Gutjahr
June 15, 1972