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Research papers

Multivariate analysis of survey data

A chapter such as this can only scratch the surface in terms of informing the reader what techniques are available, what they do, how they do it, and what are the pitfalls, so it must be seen as purely introductory. Nevertheless, it attempts to...

Catalogue: Consumer Market Research Handbook
Author: Ken Baker
September 1, 1998
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Citation

Baker, K. (1998a, September 01). Multivariate analysis of survey data. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/multivariate-analysis-of-survey-data