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Research papers

Cross-media measurement by the centralized data collection of comparable data

Measuring systems that provide uniformly structured and prepared data over and above various media are of maximum relevance. The demand for uniform and comparable media usage data is becoming increasingly greater as technologies become more advanced...

Catalogue: WM3 2009: Change Is In The Air...
Author: Tanja Hackenbruch
Company: GfK
May 7, 2009
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Citation

Hackenbruch, T. (2009a, May 07). Cross-media measurement by the centralized data collection of comparable data. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/cross-media-measurement-by-the-centralized-data-collection-of-comparable-data