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Research papers

Panel-centric hybrid measurement

The long standing disparities between panel-based online audience measurement data and site-centric or "Web Analytics" data has been troublesome for practitioners of online marketing and advertising for over 10 years. More recently, it has become...

Catalogue: WM3 2009: Change Is In The Air...
Author: Pasquale A. Pellegrini
Company: comScore ARS
May 7, 2009
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Citation

Pellegrini, P. A. (2009a, May 07). Panel-centric hybrid measurement. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/panel-centric-hybrid-measurement


Research papers

The French experience

The cross-media audience measurement has been operational in France since December 2008. This new tool requested by the French media market is an innovative approach to quantify the media brand audience across media.This presentation will introduce...

Catalogue: WM3 2009: Change Is In The Air...
Author: Laurent Battais
Company: Mediametrie
May 7, 2009
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Citation

Battais, L. (2009a, May 07). The French experience. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-french-experience


Research papers

The IPA touchpoints initiative

The IPA TouchPoints Initiative was the world's first, industry, consumer- centric, multi-media database. Since its launch in 2006, it has been emulated around the world.The IPA published the second TouchPoints Survey during 2008, the survey was...

Catalogue: WM3 2009: Change Is In The Air...
Author: Lynne Robinson
May 7, 2009
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Citation

Robinson, L. (2009a, May 07). The IPA touchpoints initiative. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-ipa-touchpoints-initiative-7442


Research papers

Measuring the brand impact of search

This paper describes research undertaken to answer the questions 'What is the branding effect of search advertising and how does it compare with other media?' It is based on the measurement of the impact of search as part of a specific brand's...

Catalogue: WM3 2009: Change Is In The Air...
Authors: Jonny Protheroe, Mark Greenstreet
Company: Dentsu Macromill Insight
May 7, 2009
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Citation

Protheroe and Greenstreet (2009a, May 07). Measuring the brand impact of search. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/measuring-the-brand-impact-of-search


Case studies

A case of corporate communication through media synergy

The present case study illustrates an interesting example of cross-media synergy measurement applied to a corporate communication campaign by Telecom Italia, where advertising content and conversation with people merge in an original way. The...

Catalogue: WM3 2009: Change Is In The Air...
Authors: Matteo Cardani, Carlotta Ventura
Company: Wavemaker
May 7, 2009
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Citation

Cardani and Ventura (2009a, May 07). A case of corporate communication through media synergy. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/a-case-of-corporate-communication-through-media-synergy


Research papers

Tapping the wire

*The Wire. A five-season US police series that was a commercial broadcast failure and failed to win a major award. It has nevertheless been described by many as the greatest TV show of all time. A massive TV hit despite very low ratings - this is the...

Catalogue: WM3 2009: Change Is In The Air...
Author: Jennie Beck
Company: KANTAR TNS Malaysia
May 6, 2009
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Citation

Beck, J. (2009a, May 06). Tapping the wire. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/tapping-the-wire