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The new rules of pricing in 2021

The pandemic has impacted demand, cost and supply across many industries and with the 2021 Pricing Agenda top of mind,  what do you and your clients need to know before resetting pricing strategies? What are the latest trends in the area of...

Catalogue: ESOMAR Spotlight Series 2021
Authors: Florian Bauer, Robin de Rooij, Martin Wricke
February 3, 2021

Research papers

Pricing beyond the 'Homo Oeconomicus'

Price optimisation is the most efficient lever to maximize profits but all classical price research tools fail to deliver optimal results as they still assume consumers to behave like a 'Homo Oeconomicus'. Using several examples, this paper will...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Florian Bauer
Company: IRIS Network
September 15, 2010

Research papers

Janus and the changing face of pricing research

Are you curious about how the economic crisis has influenced reactions to promotions? Do you wonder whether pricing is more important for shampoos or for diapers? Would you like to know how changing the size of a can of crisps works in relation to...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Maureen Arink, Anne Favrelle, Vicky Nef
Company: SKIM
September 15, 2010

Research papers

From dream to purchase

The advancement of the digital experience has opened up new and exciting worlds for consumers in ways that were only imagined ten years ago.The adoption curve of consumers of new digital products is accelerating, resulting in a changed shopping...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Author: Yvonne van Veen
Company: Philips International
March 4, 2009


Revue Française du Marketing (Juillet 2005)

Avec ce numéro, nous offrons à nos lecteurs plusieurs études et recherches de stratégies d'entreprises dans les canaux de distribution.Les contributions abordent des thèmes très variés et concernent les nombreusesoptions...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
July 1, 2005

Research papers

Higher profits through improved pricing processes in the automotive industry

After years of cost cutting, prices and price management is becoming more and more important for improving profitability and shareholder value of OEMs.The optimization of the pricing management therefore plays an imminent role in reaching this...

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Authors: Bernhard Ebel, Markus B. Hofer
March 1, 2004

Research papers

Brands, retailers and consumers

Within Britain the dominance of leading supermarket chains continues to grow, as does the market share of own label brands. A new study shows generally favourable consumer attitudes towards these products. As a result, premium brands are widely...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Judith Passingham, Stephan Buck
Company: KANTAR TNS Malaysia
September 1, 1997

Research papers

Cinderella and the pumpkin

This paper is about the main factors that determine a brand’s long-term value, factors that enable them not only to constantly extend their market share, but also to strengthen consumer loyalty and to generate price premiums, thus increasing...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Jean-Paul Frappa, Dominique Saint-Paul
Company: KANTAR TNS Malaysia
September 1, 1997

Research papers

Every day low price

Everyday Low Price (EDLP), along with Category Management, Consumer Loyalty and Efficient Consumer Response (ECR) have become the jargon words for Marketing in the mid 1990’s. Everyday Low Price, an American import, was originally devised as a...

Catalogue: Seminar 1996: The Big Brand Challenge
Author: Judith Passingham
Company: KANTAR TNS Malaysia
June 15, 1996