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Videos

Eat fresh, Latin America! (Spanish)

Subway, the world's biggest restaurant company by number of outlets, is an excellent example of a successful regional expansion of an American company into Latin America. With more than 4,400 restaurants in over 30 countries in the region, Subway...

Catalogue: Latin America 2016: Research Renovation
Authors: Gabriel Aleixo, Ingrid Rivera
June 15, 2016
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Citation

Aleixo and Rivera (2016a, June 15). Eat fresh, Latin America! (Spanish). ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/eat-fresh-latin-america-spanish-


Videos

Beyond brand tracking (Spanish)

Coca-Cola, as one of the global sponsors of the 2014 FIFA World Cup in Brazil, engaged in discussions with BrainJuicer to develop and implement a tool for the continuous tracking of their integrated communication plans, which would be able to measure...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Gabriel Aleixo, Flavio Marcondes
June 15, 2014
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Citation

Aleixo and Marcondes (2014a, June 15). Beyond brand tracking (Spanish). ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/beyond-brand-tracking-spanish-