Resources Library by ANA

New opportunities for print vehicles

At the end of 1993, Audipress, the Italian national readership institute, launched an experimental survey which, in addition to the main focus of the survey, readership habits, also examined general buying habits. The results have been available...

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Author: Luisa Pogliana

November 11, 1996

Consumers' distribution work in turbulent time

The shopping habits of Finnish households were studied for the first time extensively in 1975. Since then there have been changes in the structure of the retail trade, and the consumers' social and economic environment has also changed in many...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: Uolevi Lehtinen, Ilkka Leind

June 15, 1982

Living with inflation

Recent rapid inflation in Britain has led to a reappraisal of their needs by newspaper readers. This has led to considerable changes in their buying habits, and consequent marked shifts in the proportions of people who buy for different reasons....

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry

Authors: J. Perry, M. J. Scott

December 1, 1976

An effort to analyse the relation between shopping behaviour and product buying behaviour

In this paper an effort is being made to show that consumer data is a very relevant source of information for retailing. Prom the outset it is the intention to extract from the data a typology which on the one hand is sufficiently articulate for...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: A. H. J. van Heteren

August 1, 1975

Some reflections on article range selection

This paper is aimed at exploring some of the forces that influence the retailer when he tries to compose or change his particular article range selection. In this, as I will endeavour to show, he has an only limited leeway and he is the child of his...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: Anton Casper Rudolphus Dreesmann

August 1, 1975

From purchasing and consuming habits to basic underlying attitudes

Consequently, it is in order to offer the Marketing man better criteria for the definition and the recognition of a target group that various surveys have described readers, radio listeners, TV-viewers: - according to their main interests or...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa

Author: Jean Quatresooz

June 15, 1973

The SOFRES 10,000

Consumer panels have by this time become a relatively classical device for investigating buying habits in the field of mass-consumption goods: it occurred to us that a rather different type of panel could be devised with a view to checking on sales...

Catalogue: Seminar 1972: Panels

Author: Y. Lambert

Company: KANTAR TNS Malaysia

June 15, 1972

Attitudine and behavioural research study

The purpose of this research study was, therefore, to investigate consumer shopping behaviour and the attitudes and motivations underlying such behaviourfrom a psychological viewpoint. This approach was intended to provide the C.W.S. with benchmark...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

July 16, 1971

Qualitative research on Charleston chew concept

Six group interviews were conducted in the Manchester area in June 1971. The groups comprised: A) 2 groups of 50% boys, 50% girls of aged 7-10;B) 2 groups of boys aged 11-13 yearsC) 2 groups of girls aged 11-13 years.All respondents bought sweets,...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

June 8, 1971