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Morgan, LÃ©autier and Little (2020a, May 28). Storytelling to transform insights to action. ANA - ESOMAR. Retrieved March 20, 2023, from
Schillewaert, Fafian, Chen and LÃ©autier (2019a, September 08). Client chat show: A take on how insight functions deal with a changing business environment. ANA - ESOMAR. Retrieved March 20, 2023, from