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Webinars

Transforming insights-driven planning at Coca-Cola

Making sure insights are systematically used by your stakeholders in annual business plans is mission critical, but what to do when a pandemic disrupts your ways of working?  When Coca-Cola McDonald's was forced to cancel their annual...

Catalogue: Webinars 2020
Authors: Stephanie Eaddy, Elizabeth P. Morgan
Company: Market Logic Software
August 26, 2020
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Citation

Eaddy and Morgan (2020a, August 26). Transforming insights-driven planning at Coca-Cola. ANA - ESOMAR. Retrieved March 27, 2023, from


https://ana.esomar.org/documents/transforming-insights-driven-planning-at-coca-cola