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Videos

Creating brand and business transformation

In 2008 in Great Britain, Gordon's Distilled Gin, the largest gin brand, was facing a yearly decline circa -32%. Today, it is growing at an amazing rate of +74%, which is faster than any other big, international gin brand. Turning around a long-term...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Emiliana Vidali, Sally Smallman
Company: Diageo
September 8, 2019
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Citation

Vidali and Smallman (2019a, September 08). Creating brand and business transformation. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/creating-brand-and-business-transformation-10731


Videos

Global insights transformation the high-tech way

In this case study, Robert Adams (Vice President Global Human Insights, Visa Inc.) will describe the foundations for transformation the high-tech way, identifying key best practices that can be leveraged by other organizations. Elizabeth P. Morgan...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Elizabeth P. Morgan, Robert Adams
September 8, 2019
×

Citation

Morgan and Adams (2019a, September 08). Global insights transformation the high-tech way. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/global-insights-transformation-the-high-tech-way-10723