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Magazines

Research World (November 2000)

Coca Cola has long been in the list of the world's top brands, its bottle an icon and its markets transversing the world. This is no accident. Coca-Cola is a familiar brand at every bar, street corner vendor and supermarket throughout the globe. Its...

Catalogue: Research World 2000
Author: ESOMAR B.V.
November 1, 2000
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Citation

B.V., E. (2000a, November 01). Research World (November 2000). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/research-world-november-2000-


Research papers

Pursuing the interface between technology and culture

I would like to take this opportunity to speak on some of our views concerning technology and culture, particularly corporate culture. I would also like to introduce an example of bringing a product to market based on this understanding.

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Tadad Morimoto
June 15, 1986
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Citation

Morimoto, T. (1986a, June 15). Pursuing the interface between technology and culture. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/pursuing-the-interface-between-technology-and-culture


Research papers

Corporate culture and design management of Shiseido

It is my great privilege to speak about the corporate culture and design management of Shiseido on the occasion of this international meeting organized by ESOMAR. In the course of its 114-year history, Shiseido has built a unique corporate culture on...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Yoshiharu Fukuhara
June 15, 1986
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Citation

Fukuhara, Y. (1986a, June 15). Corporate culture and design management of Shiseido. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/corporate-culture-and-design-management-of-shiseido


Research papers

Perception of the quality of service and corporate image

The purpose of this paper is to make some remarks and comments on the relationship between: - the Corporate Image, a concept which is more and more important on a market where the financial terms, the interests paid, the criteria used for giving...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Jean Quatresooz
June 15, 1985
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Citation

Quatresooz, J. (1985a, June 15). Perception of the quality of service and corporate image. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/perception-of-the-quality-of-service-and-corporate-image


Research papers

Competence of marketing research within larger companies

The role of marketing research within larger companies varies widely. The aim of this paper is to evoke a discussion on ways to improve the status of the company researcher in the decision making process. The paper describes the place of marketing...

Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: B. A. Devin, F. Maat, M. C. Leitner, R. Mielke
Company: The Coca-Cola Company
September 1, 1980
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Citation

Devin, Maat, Leitner and Mielke (1980a, September 01). Competence of marketing research within larger companies. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/competence-of-marketing-research-within-larger-companies