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Research papers

Transforming Established Research

Caracol Radio, the leading radio station in Colombia, found itself in need of understanding the reasons behind the statistics it already had about its audience during the pandemic, and to understand the impact of events in life on people. Considering...

Catalogue: Latin America 2023
Authors: Felipe Cabrales Urdaneta, Cesar Valderrama Nicholls, Claudia Velasco Henao
Companies: Caracol Radio, Datexco Company
April 24, 2023

Research papers

Insight automation: Democracy, ethics and efficiency

In this paper, the journey from fragmented insight to insight automation- and the meaning of the term "insight automation" itself- will be explained, as will the benefits of having a strong platform and process in place to manage insight. This case...

Catalogue: Congress 2018
Authors: Jamie Rayner, Elizabeth P. Morgan
September 23, 2018

Research papers

MetLife insights engine

This paper is about MetLife's journey to use activated marketing and business insights as a source of differentiation and the knowledge management platform and process that drives it. MetLife's knowledge management platform, the Insight Engine, is...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Carolina Erlich, Flynt Tuller
Company: MetLife Inc.
March 22, 2018

Research papers

Data, data everywhere, but no competitive intelligence in sight

Data, data everywhere but no competitive intelligence in sight describes many of the competitive intelligence systems in place today. Competitive intelligence - when used to its fullest with adequate knowledge dissemination - can actually help...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Alecia S. Helton
March 1, 1999

Research papers

Understanding the impact

This paper seeks to make a contribution to the analysis phase of the intelligence cycle: the process of capturing analysing and subsequently disseminating market and competitive intelligence In this paper we provide an analytical framework for...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Authors: David Smith, Jonathan Fletcher
Company: DVL Smith Ltd
March 1, 1999

Research papers

Choose change

The TRUE power of knowledge lies in its role of informing and guiding a brand’s future marketing plans. Usually knowledge is retrospective: marketers and advertisers learn from their success as well as mistakes; they seek to project the future...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Maggie Collier, Kirsty Fuller
Company: Flamingo
September 1, 1998

Research papers

The search for knowledge

A combination of growing prosperity and technological advances has brought a vast increase in complexity to many markets. Inevitably this has had a major impact on market research. Many simple techniques which used to work adequately now no longer do...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Stephan Buck
Company: Kantar TNS
September 1, 1998

Research papers

Datamining for better knowledge

This paper describes a way of using datamining techniques to provide more and better information to managers and to help them manipulate information knowledge and action. With three case studies from the telecommunications industry we intend to...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Michel Jambu
September 1, 1998

Research papers

Managing the knowledge

What is knowledge? What does one need to know? How is knowledge created? These questions should lead to an answer as to whether knowledge management is just another new term in modern management science or whether knowledge is of value for strategy...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Franz Tessun
September 1, 1998