Resources Library by ANA

PepsiCo's quest to democratize knowledge

Kate Schardt will be joined by Scott Litman, co-founder of Lucy, and Babita Earle, EVP of Enterprise at Zappi, to walk through Pepsi's quest to empower every employee with insight. Whether it's the importance of user-centricity in program...

Catalogue: Webinars 2021

Authors: Kate Schardt, Babita Earle, Scott Litman

Companies: PepsiCo, Lucy, ZappiStore

March 25, 2021

The insights engine powering Comcast

What makes for a successful insights team? And beyond that, an organization that can quickly leverage its insights to create better business outcomes? In this interview, Amanda Alvarez, Insights Portal Manager at Comcast and Thor Olof...

Catalogue: Webinars 2021

Authors: Thor Olof Philogène, Amanda Alvarez

Companies: Stravito, Comcast

March 18, 2021

The promises and pitfalls of market insights platforms

Tech that empowers research & insights professionals to share knowledge, collaborate more effectively and operate in a DIY environment is playing a critical role in the new workplace. This is why so many large enterprises are now investing in...

Catalogue: Webinars 2021

Author: Scott Litman

Company: Lucy

February 25, 2021

Remote collaboration: Boosting insights sharing with AI

If there?s anything the last year has taught us, it?s to expect the unexpected. From dramatic changes in consumer behavior to rapid shifts in the way we work, we?ve seen that the technology we use needs to be adaptable across a variety of...

Catalogue: Webinars 2021

Author: Thor Olof Philogène

Company: Stravito

February 4, 2021

Budget efficiency: How to maximise the value of your market research

During times of economic uncertainty, you might have to slash market research spend. But without data-driven understanding of your customers, it's unlikely that you will continue to be able to address their needs better than your competition. So...

Catalogue: Webinars 2020

Author: Thor Olof Philogène

Company: Stravito

June 4, 2020

Work remotely, not alone: How fast can you decentralise your knowledge?

Remote work has gone from cultural perk to the new reality. And while IT can quickly scale up tools like real-time video and chat, it's harder to implement new processes and tools for the asynchronous, spontaneous and agile work of teams usually...

Catalogue: Webinars 2020

Author: Thor Olof Philogène

Company: Stravito

May 12, 2020

Making WFH at Mars a little easier

In times of turmoil, facts minimize fear. That's why it's more important than ever for insights teams to listen and learn, so they can present facts to their remote stakeholders in an inspiring way. Mars' AI-powered Synapse platform helps their...

Catalogue: ESOMAR TV: North America & Europe at Home

Authors: Elizabeth P. Morgan, Brienne Coates

Company: Market Logic Software

April 30, 2020

Insight automation: Democracy, ethics and efficiency

This case study outlines the way insights automation has paved the way for the efficient democratization of insights, to create a strategic role for market research within the corporation.

Catalogue: Congress 2018

Authors: Jamie Rayner, Elizabeth P. Morgan

September 23, 2018

Insight automation: Democracy, ethics and efficiency

In this paper, the journey from fragmented insight to insight automation- and the meaning of the term "insight automation" itself- will be explained, as will the benefits of having a strong platform and process in place to manage insight. This case...

Catalogue: Congress 2018

Authors: Jamie Rayner, Elizabeth P. Morgan

September 23, 2018