Resources Library by ANA

Networking knowledge within circles of Interest in the Eureko group

Part 1 of this paper describes the background to a pilot project conducted at a number of companies by Achmea Holding in The Netherlands. The aim of the study was to set up knowledge networks between circles of interest using a common...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: Arnold Burlage, Pieter Van Eeden, Karel C. P. Slootman

Company: GfK

September 1, 1998

Knowledge is not power- Shared knowledge is power

Kwoledge management in business circles has steadily increased. Since market research institutes are knowledge-intensive companies gathering and selling information to customers it is vital for these organisations to have access to the right...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Sabine Graumann

Company: Burke, Inc.

September 1, 1998

The market research agency of the future

The introduction of various internal and external changes in a company leads to new demands being placed on that company’s market research section. Daimler-Benz Aerospace is just one example among a large number of companies operating in the...

Catalogue: The Worldwide Internet Seminar 1998

Author: Thorsten Schwarz

June 15, 1998

Information is power

This paper traces the evolution of the marketing research function within what is now Knoll Pharmaceuticals and what was, until April 1995 Boots Pharmaceuticals. It draws on relevant experiences over the last sixteen years to illustrate the central...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Authors: Catherine Ayland, Anne Marshall

June 15, 1997

From evolution to revolution

Competitive advantage can rest with getting the right information to the right people at the right time allowing them to take the right action. Information providers, and in particular market researchers, have a key role to play in this process. We...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Author: L. J. M. MacMillan

Company: GSK

June 15, 1997

The value of research

Technological developments and market factors have caused or stimulated strong growth in most Western economies in recent times. Over the years, the level of market research activity in different directions has also increased considerably. With...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Authors: Bert Van Herberg, Mario van Hamersveld

Company: Philips International

September 1, 1994

ANALYST

This paper describes ANALYST, a knowledge-based system for analyzing panel data. ANALYST supports product managers and market researchers in analyzing market data, helping them in the primary problems of marketing decision making: detecting...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Authors: Alf Zimmer, Josef F. Krems, Stefan Krischker, Armin Hartinger, Heinz Wontorra

June 15, 1993

Electronic-test marketing

The new comprehensive research systems like TELERIM, working on a single source basis with the possibility to follow the product purchase as a response of market function and consumer habits, provides a link of these elements and data types. In the...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Author: Birgit Brummer

Company: Nielsen

June 15, 1987

From intuition to knowledge or implementing the intuition (French)

In the contemporary cultural and economic context, launching a new product can only succeed if its technological evolution and market positioning correspond to the consumer's needs and stage of evolution. This first element is emphasised by the fact...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Veronique Laroche, Jean-Paul Chabanet

June 15, 1986