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Research papers

Improving the Planet One Snack at a Time

It?s not often that a marketer and a researcher get together to explore, identify and work towards fine-tuning the business purpose, positioning and targeting for an ambitious start up with a global view, to birth a focused pilot. This is what helped...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Joy Ganvik, Rahul S Verghese
Companies: SA Market Insights, Tracism
November 22, 2023
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Citation

Ganvik and Verghese (2023a, November 22). Improving the Planet One Snack at a Time. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/improving-the-planet-one-snack-at-a-time


Videos

Alice in customerland

Why the future of customer experience research will be more human-centeredYear 2027: customers are now craving more human care in data driven customer journeys. Envision how "augmented" research will take up the challenge through an imaginary...

Catalogue: Congress 2017: Visionary
Author: Richard Bordenave
Company: BVA Group
November 27, 2017
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Citation

Bordenave, R. (2017a, November 27). Alice in customerland. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/alice-in-customerland-9173


Videos

Thought leadership from WIN: A French polling case study

This paper is a contribution by the WIN Network (international association gathering leading independent market research and polling firms in their respective countries), to discussions on changes in the polling industry. Drawing on...

Catalogue: Congress 2017: Visionary
Authors: Marion Dumas, Mirta Galesic, Adelaide Zulfikarpazic, Herve Tranger, Guillaume Inigo, Richard Bordenave
Company: BVA Group
November 10, 2017
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Citation

Dumas et al. (2017a, November 10). Thought leadership from WIN: A French polling case study. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/thought-leadership-from-win-a-french-polling-case-study-9163


Research papers

Alice in customerland

Year 2025: customers are now craving more human care in data driven customer journeys. Envision how augmented research will take up the challenge through an imaginary discussion between a CX researcher and his virtual AI assistant, Alice.

Catalogue: Congress 2017: Visionary
Author: Richard Bordenave
Company: BVA Group
September 4, 2017
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Citation

Bordenave, R. (2017a, September 04). Alice in customerland. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/alice-in-customerland


Case studies

Thought leadership from WIN: A French polling case study

This paper is a contribution by the WIN Network (international association gathering leading independent market research and polling firms in their respective countries), to discussions on changes in the polling industry. Drawing on...

Catalogue: Congress 2017: Visionary
Authors: Marion Dumas, Mirta Galesic, Adelaide Zulfikarpazic, Herve Tranger, Richard Bordenave, Guillaume Inigo
Company: BVA Group
September 4, 2017
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Citation

Dumas et al. (2017a, September 04). Thought leadership from WIN: A French polling case study. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/thought-leadership-from-win-a-french-polling-case-study


Research papers

French government: Nudge me tender

Ethnography lies at the heart of re-inventing and promoting customer-centric services. A keystone of behavioural economics, it inspires policy makers to re-design their actions for more efficient results with easy and cheap nudges. This paper...

Catalogue: Congress 2014: What Inspires?
Authors: Richard Bordenave, Eric Singler, Etienne Bressoud, Françoise Waintrop
Company: BVA Group
September 10, 2014
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Citation

Bordenave, Singler, Bressoud and Waintrop (2014a, September 10). French government: Nudge me tender. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/french-government-nudge-me-tender-8337


Videos

French government: Nudge me tender

Ethnography lies at the heart of re-inventing and promoting customer-centric services. A keystone of behavioural economics, it inspires policy makers to re-design their actions for more efficient results with easy and cheap nudges. This paper...

Catalogue: Congress 2014: What Inspires?
Authors: Eric Singler, Etienne Bressoud, Françoise Waintrop, Richard Bordenave
Company: BVA Group
June 15, 2014
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Citation

Singler, Bressoud, Waintrop and Bordenave (2014a, June 15). French government: Nudge me tender. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/french-government-nudge-me-tender


Case studies

Innovation: Return to reality

This paper discusses innovation process performance in FMCG and blind spots in the classical research sequence. Using case studies, it demonstrates how a combination of relevant 'touch and feel' stimuli and behavioral research techniques can help...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Michel Ten Donkelaar, Richard Bordenave
Companies: BVA Group, Kraft Heinz Company
November 16, 2010
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Citation

Ten Donkelaar and Bordenave (2010a, November 16). Innovation: Return to reality. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/innovation-return-to-reality


Research papers

Farmer's needs and expectations in regard to technical and service innovations

This study was conducted by BVA in the Spring of 1994 in 7 cereal producing regions of the European Union. Farmers were brought together in a total of 8 small focus groups. The participants were comparatively young cereal growers with at least 5...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Sylvie Darier
Company: BVA Group
February 1, 1996
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Citation

Darier, S. (1996a, February 01). Farmer's needs and expectations in regard to technical and service innovations. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/farmer-s-needs-and-expectations-in-regard-to-technical-and-service-innovations