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Research papers

TikToks Exploration into the Future of Intentional Discovery

Think about the last time you discovered a product or a brand. Now, compare that experience to discovering a product or brand 10, 15 or even 20 years ago. The consumer journey has dramatically evolved, adapting to new platforms and spaces. Today?s...

Catalogue: North America 2024 - Innovation
Authors: Alejandro Garcia Medina, Jaclyn Williams
Company: Tik Tok
August 5, 2024
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Citation

Medina and Williams (2024a, August 05). TikToks Exploration into the Future of Intentional Discovery. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/tiktok-s-exploration-into-the-future-of-intentional-discovery


Research papers

Turning Tik Toks into Business Insight

Colart had a challenge. They needed to find new audiences and had a hunch that they could find them online; but where to start? Working together, we co-developed a first-of-its-kind, qualitative method of multi-source analysis.

Catalogue: Forecast. Forward. Faster
Authors: Jeremy Hollow, Jatin Kuckreja
Companies: Colart, Listen and Learn Research
February 28, 2023
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Citation

Hollow and Kuckreja (2023a, February 28). Turning Tik Toks into Business Insight. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/turning-tik-toks-into-business-insight


Webinars

Why online research is your best strategy continuing to 2021

With 2021 around the corner, the new realities of remote testing are here to stay. Everything seems to be changing, so we need a fresh perspective and new ways to cope- and this extends to market research. Contextual virtual shopping provides a...

Catalogue: Webinars 2020
Authors: Jonathan Asher, Andrea Ceran, Irena Pavlovic, Jane Nedinkovski, Vladimir Matic
Company: EyeSee
November 24, 2020
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Citation

Asher , Ceran, Pavlovic, Nedinkovski and Matic (2020a, November 24). Why online research is your best strategy continuing to 2021. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/why-online-research-is-your-best-strategy-continuing-to-2021


Research papers

Brands whispering emotions

This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Nihan Sahan Eren, Pelin Halacoglu, Serkan Ceran, Ezgi Akpinar
Companies: Ipsos MRBI, Unilever
September 8, 2019
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Citation

Eren, Halacoglu, Ceran and Akpinar (2019a, September 08). Brands whispering emotions. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/brands-whispering-emotions


Research papers

Hello, I'm Alexa. I'm conducting a survey

Not wanting to accept that the evolution of the market is strongly oriented to the Personal Assistants means you're missing a great opportunity. We will chat with a PA to talk about the future of market research.

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Ennio Armato
Company: FFIND DE
September 8, 2019
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Citation

Armato, E. (2019a, September 08). Hello, I'm Alexa. I'm conducting a survey. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/hello-i-m-alexa-i-m-conducting-a-survey


Videos

Brands whispering emotions

This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Nihan Sahan Eren, Pelin Halacoglu
Companies: Unilever, Ipsos MRBI
September 8, 2019
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Citation

Eren and Halacoglu (2019a, September 08). Brands whispering emotions. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/brands-whispering-emotions-10665


Videos

Hello, I'm Alexa. I'm conducting a survey

Not wanting to accept that the evolution of the market is strongly oriented to the Personal Assistants means you're missing a great opportunity. We will chat with a PA to talk about the future of market research.

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Ennio Armato
Company: FFIND DE
September 8, 2019
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Citation

Armato, E. (2019a, September 08). Hello, I'm Alexa. I'm conducting a survey. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/hello-i-m-alexa-i-m-conducting-a-survey-10670


Videos

Neuroscience applied

How to effectively communicate a social media campaign that encourages reporting against child and adolescent abuse? In a pro-bono copy-testing study, we optimized the Liberta Institute's campaign, which contributed to an increase in 10.3% of abuse...

Catalogue: Latin America 2019
Authors: Aline Souza, Janaína Brizante
Company: Nielsen
April 8, 2019
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Citation

Souza and Brizante (2019a, April 08). Neuroscience applied. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/neuroscience-applied


Research papers

Neuroscience applied

How to effectively communicate a social media campaign that encourages reporting against child and adolescent abuse? In a pro-bono copy-testing study, we optimized the Liberta Institute's campaign, which contributed to an increase in 10.3% of abuse...

Catalogue: Latin America 2019
Authors: Aline Souza, Janaína Brizante
Company: Nielsen
April 7, 2019
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Citation

Souza and Brizante (2019a, April 07). Neuroscience applied. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/neuroscience-applied-