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Magazines

Marketing and research today (November 1997)

An international jury met in Edinburgh, Scotland to select the best papers presented at ESOMAR's 50th Congress held from 7-10 September 1997. Congress focused on: 'Learning from the future: creative solutions for marketing research'.The Fernanda...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
November 1, 1997
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Citation

B.V., E. (1997a, November 01). Marketing and research today (November 1997). ANA - ESOMAR. Retrieved September 17, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-november-1997-


Magazines

Marketing and research today (May 1997)

In the first paper of this issue, the author confirms the opinion of the European BroadcastingUnion (EBU1993) that the definition of television viewing and the inclusion of programme appreciation are the two most salient issues left to be resolvedin...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
May 1, 1997
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Citation

B.V., E. (1997a, May 01). Marketing and research today (May 1997). ANA - ESOMAR. Retrieved September 17, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-may-1997-


Magazines

Marketing and research today (February 1997)

Early in December 1996, ESOMAR organized a major international conference in Hong Kong. Thiswas the first event of its kind the Society has held in this part of the world and, judging by the response,the interest in future conferences and seminars is...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
February 1, 1997
×

Citation

B.V., E. (1997a, February 01). Marketing and research today (February 1997). ANA - ESOMAR. Retrieved September 17, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-february-1997-


Magazines

Marketing and research today (May 1996)

Perceptions of advertising as a strong marketing force seem to be widespread, both within business communities and among the general public aswell. These perceptions tend not to be founded on empirical evidence, butrather, on myths about advertising...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
May 1, 1996
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Citation

B.V., E. (1996a, May 01). Marketing and research today (May 1996). ANA - ESOMAR. Retrieved September 17, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-may-1996-


Magazines

Marketing and research today (February 1996)

This issue of Marketing and Research Today is devoted to a selection of papers given at the 1995 ESOMAR Congress in The Hague. Papers delivered by four invited keynote speakers are included.As usual at the ESOMAR Congress, Awards were given for the...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
February 1, 1996
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Citation

B.V., E. (1996a, February 01). Marketing and research today (February 1996). ANA - ESOMAR. Retrieved September 17, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-february-1996-


Magazines

Marketing and research today (November 1995)

Mediametrie conducted a panel in January-February 1993 called 75,000.The role of the panel was to compare recall and diary methods, as well as themain audience results. The first paper in the current issue explains how these methods differ and...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
November 1, 1995
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Citation

B.V., E. (1995a, November 01). Marketing and research today (November 1995). ANA - ESOMAR. Retrieved September 17, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-november-1995-


Magazines

Marketing and research today (May 1995)

In the previous issue of this Journal, the authors introduced the theoreticalside to semiotics. The major objective of this issue is to illustrate the separate items involved in semiotic applications. With a selection of concepts including the...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
May 1, 1995
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Citation

B.V., E. (1995a, May 01). Marketing and research today (May 1995). ANA - ESOMAR. Retrieved September 17, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-may-1995-


Magazines

Marketing and research today (August 1994)

Fusion techniques have traditionally used common variables, such as demographics to match individual respondents on one survey to those on another. By such matching, it is argued that behavioural information onlyavailable on one survey may be...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
August 1, 1994
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Citation

B.V., E. (1994a, August 01). Marketing and research today (August 1994). ANA - ESOMAR. Retrieved September 17, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-august-1994-


Magazines

Marketing and Research Today (May 1993)

The concept of the brand is central to marketing and research and muchresearch work is concerned with understanding brands and their value. However, experience shows that the concept of a brand varies between different cultures and changes over time....

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
May 1, 1993
×

Citation

B.V., E. (1993a, May 01). Marketing and Research Today (May 1993). ANA - ESOMAR. Retrieved September 17, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-may-1993-