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Magazines

Marketing and Research Today (May 1993)

The concept of the brand is central to marketing and research and muchresearch work is concerned with understanding brands and their value. However, experience shows that the concept of a brand varies between different cultures and changes over time....

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
May 1, 1993
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Citation

B.V., E. (1993a, May 01). Marketing and Research Today (May 1993). ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/marketing-and-research-today-may-1993-


Magazines

Marketing and research today (May 1997)

In the first paper of this issue, the author confirms the opinion of the European BroadcastingUnion (EBU1993) that the definition of television viewing and the inclusion of programme appreciation are the two most salient issues left to be resolvedin...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
May 1, 1997
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Citation

B.V., E. (1997a, May 01). Marketing and research today (May 1997). ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/marketing-and-research-today-may-1997-


Magazines

Marketing and research today (August 1990)

The first paper of this issue is provocative! It was originally made at anESOMAR seminar on financial marketing but is relevant to any marketingbased on research. It renounces our myopic practice to evaluate too few options for every decision in the...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
August 1, 1990
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Citation

B.V., E. (1990a, August 01). Marketing and research today (August 1990). ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/marketing-and-research-today-august-1990-


Magazines

Marketing and Research Today (March 1992)

At the Luxemburg Congress, an award was made for the best paper on the topic selected by the ESOMAR Council which for 1991 was 'PricingResearch'.

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
March 1, 1992
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Citation

B.V., E. (1992a, March 01). Marketing and Research Today (March 1992). ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/marketing-and-research-today-march-1992-


Magazines

Marketing and research today (August 1994)

Fusion techniques have traditionally used common variables, such as demographics to match individual respondents on one survey to those on another. By such matching, it is argued that behavioural information onlyavailable on one survey may be...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
August 1, 1994
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Citation

B.V., E. (1994a, August 01). Marketing and research today (August 1994). ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/marketing-and-research-today-august-1994-


Magazines

European Research (March 1973)

We inresearch are not always adept at self-administeringsome few questions which are crucial to the successfulcontinuance of the industry.Whether the data collected is for application in socialplanning or to aid commercial strategy and tactics,the...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
March 1, 1973
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Citation

B.V., E. (1973a, March 01). European Research (March 1973). ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/european-research-march-1973-


Magazines

Marketing and research today (November 1997)

An international jury met in Edinburgh, Scotland to select the best papers presented at ESOMAR's 50th Congress held from 7-10 September 1997. Congress focused on: 'Learning from the future: creative solutions for marketing research'.The Fernanda...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
November 1, 1997
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Citation

B.V., E. (1997a, November 01). Marketing and research today (November 1997). ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/marketing-and-research-today-november-1997-


Magazines

Marketing and research today (February 1990)

As we enter the final ten years of the twentieth century,this is an appropriate moment to look around us, todirect our gaze at issues more fundamental than techniques, or professional problems. Market researchersare often accused of being too...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
February 1, 1990
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Citation

B.V., E. (1990a, February 01). Marketing and research today (February 1990). ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/marketing-and-research-today-february-1990-


Magazines

Marketing and research today (June 1990)

Would you like an answer to the question: what reallygoes on among consumers? Here is a seminal article that merits close reading. It tells much about the uniqueness of our times and our societies. It abandons the narrow economic view of the consumer...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
June 1, 1990
×

Citation

B.V., E. (1990a, June 01). Marketing and research today (June 1990). ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/marketing-and-research-today-june-1990-