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Research reports

Qualitative research on foam aerosol products

Beecham Products have available three aerosolfoam products.The objectives of the research reported here wereto assess:1. Reactions to the general concept of aerosolfoam hair products;2. Responses to aerosol foam hair product formsin setting agents,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1974

Research papers

Research for ranges, assortments and multi-brand manufacturers

In many cases, a manufacturer will market not one item but several in a given product group. These may either be in the form of a range, such as a range of different flavours of soup, or as an assortment, such as a mixed assortment of confectionery,...

Catalogue: ESOMAR Congress 1966
Author: Lorne James Rothman
September 1, 1966