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Research reports

Qualitative research into Brooke Bond Dividend 'D' Tea advertising

Brooke Bond Dividend 'D' Tea was relaunched twoyears ago using a television campaign of cameosof people enjoying drinking the tea.The follow-up campaign 'Talking Tea Cups' featured cartoon treatments of teacups in blackand white and was based on the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1978
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Citation

, C. (1978a, April 01). Qualitative research into Brooke Bond Dividend 'D' Tea advertising. ANA - ESOMAR. Retrieved April 26, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-brooke-bond-dividend-d-tea-advertising


Research reports

Pre-testing of the BP Heat advertising campaign for winter 76/77

The BP heat advertising campaign for the winter 1976/77 broke in mid-September in daily newspapers; colorsupplements and home interest magazines. The strategy behind the campaign has been developed fromprevious research and aims to acknowledge and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). Pre-testing of the BP Heat advertising campaign for winter 76/77. ANA - ESOMAR. Retrieved April 26, 2025, from


https://ana.esomar.org/documents/pre-testing-of-the-bp-heat-advertising-campaign-for-winter-76-77


Research reports

Barclaycard responses

In the Campaign Evaluation Study (Sloare Research),it was found that 32% of all those claiming to recallBarclay advertising replied "Barclaycard" and nothingelse. The purpose of this research was: 1. To isolate respondents who responded...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1973
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Citation

, C. (1973a, June 01). Barclaycard responses. ANA - ESOMAR. Retrieved April 26, 2025, from


https://ana.esomar.org/documents/barclaycard-responses


Research reports

Qualitative research on new Silvikrin commercial

The purpose of this research was to examine the commercial prior to the national launch and to ascertain :a) whether the advertising objectives have been successfully presented;b) whether the commercial makes any impact and creates interest in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
×

Citation

, C. (1970a, May 01). Qualitative research on new Silvikrin commercial . ANA - ESOMAR. Retrieved April 26, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-new-silvikrin-commercial-