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Research reports

Mutatis mutandis- The business value of insights

ESOMAR's primary mission for the past 70+ years has been to safeguard and promote the interestsof the insights and data analytics profession. In recent times we have been paying a lot more attentionto the constituency of 'end-clients' (brand-owners)...

Catalogue: ESOMAR Publications
Author: Niels Schillewaert
August 14, 2020
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Citation

Schillewaert, N. (2020a, August 14). Mutatis mutandis- The business value of insights. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/mutatis-mutandis--the-business-value-of-insights


Research reports

How to demonstrate the value of investing in customer insight

The customer insight industry is a big success story, but internal insight teams are often on the critical radar. Against this backdrop, Esomar looked at the best way to demonstrate the value of investing in customer insight, reviewing relevant...

Catalogue: ESOMAR Publications
Author: ESOMAR B.V.
March 12, 2019
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Citation

B.V., E. (2019a, March 12). How to demonstrate the value of investing in customer insight. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/how-to-demonstrate-the-value-of-investing-in-customer-insight