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Research reports

Qualitative research on Royal Navy observer recruitment

The Royal Navy is currently experiencing a seriousshortfall in the number of Observers recruited for theFleet Air Arm. The objectives of the research reported here were, therefore: 1. To establish the characteristics (both demographicand...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1975
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Citation

, C. (1975a, October 01). Qualitative research on Royal Navy observer recruitment. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-royal-navy-observer-recruitment


Research reports

Identification of psycho-economic typologies

Research is required to identify psycho-economic types within groups in the personal banking sector which are of major importance to Barclays advertising and marketing strategy. Data collected will be used to elaborate and refine the Working Model,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Identification of psycho-economic typologies. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/identification-of-psycho-economic-typologies