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Research reports

Interviewing for market and opinion research

The Dutch Information and Public Relations Centre Your Opinion Counts took the initiative in 1992 to develop a training and examination programme for interviewers in The Netherlands. The training consists of a theoretical and a practical part. The...

Catalogue: ESOMAR Publications
Authors: Ed A. van Eunen, ESOMAR B.V.
September 1, 1995
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Citation

van Eunen and B.V. (1995a, September 01). Interviewing for market and opinion research. ANA - ESOMAR. Retrieved January 23, 2025, from


https://ana.esomar.org/documents/interviewing-for-market-and-opinion-research


Research reports

What is market research?

This booklet is intended to give a brief outline of what market research is all about and what its principal methods and techniques are. It has been prepared by ESOMAR mainly to help potential users who would like to know more about this specialized...

Catalogue: ESOMAR Publications
Authors: Jack Hamilton, ESOMAR B.V.
September 1, 1989
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Citation

Hamilton and B.V. (1989a, September 01). What is market research?. ANA - ESOMAR. Retrieved January 23, 2025, from


https://ana.esomar.org/documents/what-is-market-research-