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Measuring emotions

Emotions are undoubtedly essential in marketing designed to build a strong relationship to the customers. Emotions cannot be effectively managed if they cannot be measured. Therefore, a valid measurement of emotions is of extreme importance for...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Laena Liu, Raimund Wildner
June 15, 2010
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Citation

Liu and Wildner (2010a, June 15). Measuring emotions. ANA - ESOMAR. Retrieved April 19, 2025, from


https://ana.esomar.org/documents/measuring-emotions-7572