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When should we ask, when should we measure?

The market research industry has relied for so many years on a fundamental data collection tool: the questionnaire. Transition to online research has been done by adapting this old friend to the internet. Over the last years we have witnessed the...

Catalogue: Congress 2015: Revelations
Authors: German Loewe, Carlos Ochoa, Melanie Revilla, Roos Voorend
Company: Netquest
June 15, 2015
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Citation

Loewe, Ochoa, Revilla and Voorend (2015a, June 15). When should we ask, when should we measure?. ANA - ESOMAR. Retrieved April 25, 2025, from


https://ana.esomar.org/documents/when-should-we-ask-when-should-we-measure-