You searched for: "*"

The results has been filter on Companies containing GfK.
ANA has found 12 results for you, in 157 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

The future of market and social research is qualitative

This is the story of a collaboration of ESOMAR Foundation/Paragon Partnership, BBC Media, Big Sofa, and experienced qualitative researchers from all over the world, coming together to solve an important industry issue - the quality of qualitative...

Catalogue: Congress 2018
Authors: Phyllis MacFarlane, Sonia Whitehead
Company: GfK
September 23, 2018
×

Citation

MacFarlane and Whitehead (2018a, September 23). The future of market and social research is qualitative. ANA - ESOMAR. Retrieved April 19, 2025, from


https://ana.esomar.org/documents/the-future-of-market-and-social-research-is-qualitative


Videos

Predicting shopper behavior to win at retail (Spanish)

Using virtual shopping environments to understand shopper behavior. Based on a new virtual simulation platform (GfK SIMSTORE) and innovative research methodologies we are able to understand the perception and intuition of shoppers, and therefore the...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Suyvan Ley
Company: GfK
May 14, 2018
×

Citation

Ley, S. (2018a, May 14). Predicting shopper behavior to win at retail (Spanish). ANA - ESOMAR. Retrieved April 19, 2025, from


https://ana.esomar.org/documents/predicting-shopper-behavior-to-win-at-retail-spanish-


Videos

Harnessing the power of voice

Marketers have always known the role that emotions play in consumers' product purchase process. Today, in addition to injecting emotions into new products through advertising, marketers are building emotions into their product designs. Researchers...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Geeta R. Lobo, Roland Leung
Company: GfK
December 4, 2017
×

Citation

Lobo and Leung (2017a, December 04). Harnessing the power of voice. ANA - ESOMAR. Retrieved April 19, 2025, from


https://ana.esomar.org/documents/harnessing-the-power-of-voice-9206


Videos

Virtual reality meets traditional research

Virtual Reality (VR) is becoming more widely available for consumers. The GfK Tech Trends Report 2017 shows an increased consumer interest in VR with 40% of UK consumers, above 18 years old, intending to buy a VR device in the next 12 months.

Catalogue: Congress 2017: Visionary
Author: Alexandra Chirilov
Company: GfK
October 26, 2017
×

Citation

Chirilov, A. (2017a, October 26). Virtual reality meets traditional research. ANA - ESOMAR. Retrieved April 19, 2025, from


https://ana.esomar.org/documents/virtual-reality-meets-traditional-research-9112


Videos

Using global research to permanently improve the lives of the poor

Designing lasting change; How Rotary International uses research to change people's lives around the world.In 2007, Rotary began a journey called Future Vision to focus Rotary resources to better improve health, economic and social conditions for...

Catalogue: Congress 2017: Visionary
Authors: Karl G. Feld, Uri Farkas, Hilary Leav
Company: GfK
October 26, 2017
×

Citation

Feld, Farkas and Leav (2017a, October 26). Using global research to permanently improve the lives of the poor. ANA - ESOMAR. Retrieved April 19, 2025, from


https://ana.esomar.org/documents/using-global-research-to-permanently-improve-the-lives-of-the-poor-9110


Videos

How to work on Big Data and don't die trying (Spanish)

We will illustrate the challenges of big data and applied digital research to online shopping journeys, focusing on four frequent topics: the research approach, the analysis depth, the synthesis of contradictions within sources and the need of new...

Catalogue: Latin America 2017: #IN
Author: Valeria Bellani
Company: GfK
June 15, 2017
×

Citation

Bellani, V. (2017a, June 15). How to work on Big Data and don't die trying (Spanish). ANA - ESOMAR. Retrieved April 19, 2025, from


https://ana.esomar.org/documents/how-to-work-on-big-data-and-don-t-die-trying-spanish-


Videos

Indonesia's new path to purchase and it's all mobile

In our presentation we'll demonstrate how we conducted a detailed consumer study using an approach of combined passive monitoring as well as active surveys, yielded richer insights into the Indonesian mobile user than ever before. We first conducted...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Masao Kakihara, Karthik Venkatakrishnan
Company: GfK
June 15, 2016
×

Citation

Kakihara and Venkatakrishnan (2016a, June 15). Indonesia's new path to purchase and it's all mobile. ANA - ESOMAR. Retrieved April 19, 2025, from


https://ana.esomar.org/documents/indonesia-s-new-path-to-purchase-and-it-s-all-mobile


Videos

Powerfully passive

In our presentation we willl describe the methodology/design to test the one-hour long TV program, the challenges in its operations, and also some of the findings - particularly the differences between the passive measurement using biometric and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Alice He, Ashok Sethi, Qun Ge
Company: GfK
June 15, 2015
×

Citation

He, Sethi and Ge (2015a, June 15). Powerfully passive. ANA - ESOMAR. Retrieved April 19, 2025, from


https://ana.esomar.org/documents/powerfully-passive


Videos

'Power of laughter'

This presentation will demonstrate inspiration in the following ways:-inspiring innovation in the measurement of actual audience reaction to content-new insights to inspire and inform the creation of visual content and the scheduling of advertising...

Catalogue: Congress 2014: What Inspires?
Authors: Christian Kurz, Jo McIlvenna, James Guerrier, Julia Lamaison
Company: GfK
June 15, 2014
×

Citation

Kurz, McIlvenna, Guerrier and Lamaison (2014a, June 15). 'Power of laughter'. ANA - ESOMAR. Retrieved April 19, 2025, from


https://ana.esomar.org/documents/-power-of-laughter--8150