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Videos

Becoming customer obsessed at the Royal Bank of Scotland

With this presentation from the Royal Bank of Scotland, you will learn about how customer insights are helping the bank becoming 'Customer Obsessed'. 

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ian Goulding, Libby Watkinson
September 8, 2019
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Citation

Goulding and Watkinson (2019a, September 08). Becoming customer obsessed at the Royal Bank of Scotland. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/becoming-customer-obsessed-at-the-royal-bank-of-scotland


Videos

Look who's talking

Equipped with personal life journeys around language learning in four countries, we set out to change hearts and minds of the Babbel team and spurred initiatives from two new products to a new customer insight training course for team newbies.

Catalogue: Congress 2018
Authors: Christoph Welter, Serena Li
Company: Point-Blank International GmbH
September 23, 2018
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Citation

Welter and Li (2018a, September 23). Look who's talking . ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/look-who-s-talking--9376


Videos

Measuring emotions

Emotions are undoubtedly essential in marketing designed to build a strong relationship to the customers. Emotions cannot be effectively managed if they cannot be measured. Therefore, a valid measurement of emotions is of extreme importance for...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Laena Liu, Raimund Wildner
June 15, 2010
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Citation

Liu and Wildner (2010a, June 15). Measuring emotions. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/measuring-emotions-7572