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Mirror, mirror on the wall

If we define the client as anyone without whom a business wouldn’t exist, there is a group of people that are very important to marketing research but are ironically overlooked. In this presentation we treat the respondents with the same...

Catalogue: Congress 2015: Revelations
Authors: Kristin Hickey, Hetta Bramley, Vangelis Skouras
June 15, 2015
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Citation

Hickey, Bramley and Skouras (2015a, June 15). Mirror, mirror on the wall. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/mirror-mirror-on-the-wall