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Videos

Customer-centricity post-pandemic

In the groundbreaking Insights 2020 initiative, Kantar led a consortium which included LinkedIn, Wharton, ESOMAR and many others, and laid the foundation for understanding the importance of customer-centricity and the role of insights organizations...

Catalogue: Insights Festival 2020
Author: J. Walker Smith
Company: Kantar
September 17, 2020
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Citation

Smith, J. (2020a, September 17). Customer-centricity post-pandemic. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/customer-centricity-post-pandemic


Videos

Let's go game!

Gamification is normally associated with technological tools and there is little guidance on its use regarding face-to-face quali surveys. A comparative experiment with gamification versus the traditional qualitative approach is addressed in this...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Luzia Celeste Rodrigues
June 15, 2013
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Citation

Rodrigues, L. C. (2013a, June 15). Let's go game!. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/let-s-go-game-


Videos

Small numbers, big insights

Thinking big does not have to involve researching large numbers of people or utilising the latest online techniques to quickly gather data. We posit that at a time of change in the industry there is an important role for small scale face-to-face...

Catalogue: Congress 2013: Think Big
Authors: Suzanne Hall, Chris Perry, Isabella Pereira
Company: Ipsos MRBI
June 15, 2013
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Citation

Hall, Perry and Pereira (2013a, June 15). Small numbers, big insights. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/small-numbers-big-insights