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Videos

The power of storytelling in sports

The main 3 takeaways of the presentation are:- It is possible to measure what makes and predicts engaging storytelling;- Relatability is the most important attribute to any story, no matter what your objective is;-Different generations connect and...

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Renata Policicio
June 11, 2020
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Citation

Policicio, R. (2020a, June 11). The power of storytelling in sports. ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/the-power-of-storytelling-in-sports


Videos

Boosting fan engagement

MindProber and Eleven Sports use the first automated biometric media testing platform to offer a new currency of fan engagement to sports, directly measured from fans hearts.

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Pedro Almeida
September 8, 2019
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Citation

Almeida, P. (2019a, September 08). Boosting fan engagement. ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/boosting-fan-engagement-10695


Videos

Watch, play, live

We want to share with the audience our findings regarding how important sports are to people’s lives; How the way that people engage with sports has evolved from a simple "match watched” for one or two hours, to a more participative way of...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Cynthia Rivera, Karina Besprosvan
June 15, 2014
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Citation

Rivera and Besprosvan (2014a, June 15). Watch, play, live. ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/watch-play-live