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Videos

Insights to rebuild a B2B Business

How to rebuilt a B2B business: the Standard Chartered Commercial Banking case study.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Susan Burrell, Swami Srinivasan
May 23, 2018
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Citation

Burrell and Srinivasan (2018a, May 23). Insights to rebuild a B2B Business. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/insights-to-rebuild-a-b2b-business


Videos

Indonesia's new path to purchase and it's all mobile

In our presentation we'll demonstrate how we conducted a detailed consumer study using an approach of combined passive monitoring as well as active surveys, yielded richer insights into the Indonesian mobile user than ever before. We first conducted...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Masao Kakihara, Karthik Venkatakrishnan
Company: GfK
June 15, 2016
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Citation

Kakihara and Venkatakrishnan (2016a, June 15). Indonesia's new path to purchase and it's all mobile. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/indonesia-s-new-path-to-purchase-and-it-s-all-mobile


Videos

When should we ask, when should we measure?

The market research industry has relied for so many years on a fundamental data collection tool: the questionnaire. Transition to online research has been done by adapting this old friend to the internet. Over the last years we have witnessed the...

Catalogue: Congress 2015: Revelations
Authors: German Loewe, Carlos Ochoa, Melanie Revilla, Roos Voorend
Company: Netquest
June 15, 2015
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Citation

Loewe, Ochoa, Revilla and Voorend (2015a, June 15). When should we ask, when should we measure?. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/when-should-we-ask-when-should-we-measure-