Resources Library by ANA

Telephone and internet coverage around the world

This new ESOMAR report covers the level of telephone, mobile and internet coverage in 56 countries across Europe, Africa, North and South America, Asia and Oceania. It is the first comprehensive report of this kind integrating consistent, concurrent...

Catalogue: ESOMAR Codes And Guidelines

Authors: Les Taylor, Bill Blyth

February 10, 2016

Celebrating change

For some, evolution, or “change,” represents a wonderful opportunity; for many others, it poses a grave challenge to the accepted norm; but for all of us, such change is now an undeniable and omnipresent element of daily life. As...

Catalogue: ESOMAR Publications

Authors: ESOMAR B.V., Finn Raben, Dieter Korczak, Bill Blyth, Judith Passingham, David G. Bakken, Pieter-Paul Verheggen, Wim van Slooten, Andy Kung, Grace Tse, Ian Lewis, Jorge Alagon, Nigel Hollis, Josh Samuel

November 28, 2012

Calibration and description for the 21st century global telecom challenge

This paper discusses the issues that global telecommunications market research needs to address. It describes the need for a consistent approach that encompasses a core data set that meets international, regional and local requirements.It discusses...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004

Authors: Tacis Gavoyannis, Bill Blyth

Company: KANTAR TNS Malaysia

November 7, 2004

Transformation in research

This paper, drawing on both historical analysis of various aspects of the market research industry, together with original global research, addresses the issue of whether the market research industry will continue to follow our historic pattern of...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Authors: Bill Blyth, Trevor Richards

Company: KANTAR TNS Malaysia

September 23, 2001

Developing speech recognition applications for market research

This paper describes progress to date on a Government supported programme to evaluate the potential applications of Automatic Speech Recognition (ASR) to market and survey research. The paper reviews the growth of telephone research in Europe in...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Authors: Heather Piper, Bill Blyth

August 1, 1998

Introduction

Introduction to the ESOMAR monograph vol.6: "Market Research And Information Technology: Application And Innovation".

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Author: Bill Blyth

August 1, 1998

From pencil to PEN

This paper is about Computer Assisted Personal Interviewing (CAPI) and in particular looks at one technology - the pen computer - and its application and use in the largest market research company in the United Kingdom. The purpose of this paper is...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Bill Blyth, Greg Smith

Company: KANTAR TNS Malaysia

September 1, 1997

Developing speech recognition applications for market research

This paper describes progress to date on a government supported programme to evaluate the potential applications of Automatic Speech Recognition (ASR) to market and survey research. The paper reviews the growth of telephone research in Europe in...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Authors: Bill Blyth, Heather Piper

Company: KANTAR TNS Malaysia

September 1, 1994

Potential effects of single-source research automation on future brand marketing and advertising research

This work has been undertaken to evaluate the desireability of single- source. In doing so a distinction has been made between:(a) single-source used for target marketing on the basis of data collection techniques(b) single-source used in adlab...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Authors: Robert van Gestel, Bill Blyth, Alfred E. Bronner, Maarten Hartsuiker, Dick Valstar

June 15, 1988