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Research papers

Creating a Better Everyday Life

IKEA aims to create a better everyday life for customers by creating home furnishing products that fulfil their needs, dreams, and frustrations. Since the 1970s, IKEA has visited real customers? homes to better understand their everyday lives...

Catalogue: Congress 2023
Authors: Eva Carin Banka Johnson, Stefan Vukjcevic, Terje Nilstun
September 29, 2023
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Citation

Banka Johnson, Vukjcevic and Nilstun (2023a, September 29). Creating a Better Everyday Life. ANA - ESOMAR. Retrieved April 22, 2026, from


https://ana.esomar.org/documents/creating-a-better-everyday-life


Videos

Creating a Better Everyday Life

IKEA aims to create a better everyday life for customers by creating home furnishing products that fulfil their needs, dreams, and frustrations. Since the 1970s, IKEA has visited real customers? homes to better understand their everyday lives...

Catalogue: Congress 2023
Authors: Eva Carin Banka Johnson, Stefan Vukjcevic, Terje Nilstun
September 29, 2023
×

Citation

Banka Johnson, Vukjcevic and Nilstun (2023a, September 29). Creating a Better Everyday Life. ANA - ESOMAR. Retrieved April 22, 2026, from


https://ana.esomar.org/documents/creating-a-better-everyday-life-12155

Creating a Research Cyborg

IKEA is guided by its vision of creating a better everyday life for the many people. Their success has come from a dogged belief that product development starts from understanding life at home. This means getting to know consumers? living situations,...

Catalogue: Congress 2026
Authors: Oliver Sweet, Terje Nilstun, Grzegorz Boruc
January 1, 1970
×

Citation

Sweet, Nilstun and Boruc (1970a, January 01). Creating a Research Cyborg. ANA - ESOMAR. Retrieved April 22, 2026, from


https://ana.esomar.org/documents/creating-a-research-cyborg-12836


Research papers

Creating a Research Cyborg

IKEA is guided by its vision of creating a better everyday life for the many people. Their success has come from a dogged belief that product development starts from understanding life at home. This means getting to know consumers? living situations,...

Catalogue: Congress 2026
Authors: Oliver Sweet, Terje Nilstun, Grzegorz Boruc
Companies: Ikea, IPSOS
January 1, 1970
×

Citation

Sweet, Nilstun and Boruc (1970a, January 01). Creating a Research Cyborg. ANA - ESOMAR. Retrieved April 22, 2026, from


https://ana.esomar.org/documents/creating-a-research-cyborg