Resources Library by ANA

Market research in the 1970's (English)

I believe that we should look at market research as an instrument whose future depends above all on the development of its main area of application, which is marketing. What can help us look at the future of market research is in my opinion a...

Catalogue: ESOMAR Congress 1968

Author: Jean Michel Agostini

June 15, 1968

Electronic computers, marketing models and commercial management

Informatics and integrated data processing are foremost in the minds of company managers who want to keep on making their decisions in a quickly changing business world. The use of the electronic computer has added a new dimension to the...

Catalogue: ESOMAR Congress 1968

Authors: Louise Perruche, Pierre Jourdan

June 15, 1968

Market research in the 1970's (French)

I believe that we should look at market research as an instrument whose future depends above all on the development of its main area of application, which is marketing. What can help us look at the future of market research is in my opinion a...

Catalogue: ESOMAR Congress 1968

Author: Jean Michel Agostini

June 15, 1968

In reply to Mr. Rasmussen's remark from the floor

The supply situation as such needs to be got under control, and I believe that more awareness amongst our farmers of their role in the economy and their entrepreneurial responsibility to themselves should be fostered. The government's role, I feel,...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers

Author: Maarten Van Mesdag

May 1, 1968

The growth of the chemical industry's markets in Europe (French)

The aim of this report is to describe the main factors which will determine the growth of the plastics industry in Europe during the next few years. For this purpose, and using examples taken from the fertiliser, synthetic rubber, plastics and...

Catalogue: ESOMAR/WAPOR Congress 1967

Author: Pierre Aviron

August 1, 1967

The growth of the chemical industry's markets in Europe

The aim of this report is to describe the main factors which will determine the growth of the plastics industry in Europe during the next few years. For this purpose, and using examples taken from the fertiliser, synthetic rubber, plastics and...

Catalogue: ESOMAR/WAPOR Congress 1967

Author: Pierre Aviron

August 1, 1967

The German tourism

The subject of this paper is a double one. The first intention is to try to find out what the Germans have done and are doing as far as travel and tourism is concerned and in the second part of this paper I want to develop some ideas of what might be...

Catalogue: Seminar 1967: Travel and Tourism

Author: Günter Lott

June 15, 1967

Conclusion

I think that this seminar has provided just that, a stimulus for further thinking and research, I think that many of us, if they have not learned a lot, certainly have been awakened, to a number of aspects of the question which preoccupied us all...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works

Author: Jacques E. Andriessens

June 15, 1967

Wanted!

Here you see that in about 20 years from now, Africa's and Latin America's population will grow by about 70%, Asia by somewhat over 40%, North America by a good 30% and Europe by less than 20%. What do these growth rates mean for the airline...

Catalogue: Seminar 1967: Travel and Tourism

Author: J. F. A. de Soet

Company: Air France-KLM Group

June 15, 1967