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Research papers

Global insights transformation the high-tech way

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}In this case study, Robert Adams (Vice President Global Human Insights, Visa Inc.) will describe the foundations for transformation the high-tech way, identifying key best practices...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Robert Adams, Elizabeth P. Morgan
September 8, 2019

Research papers

Staying on top, leveraging business analytics

Global markets are shifting, with manufacturers reaching nearly saturated demand levels within developed countries. New economy countries are gaining huge focus. Both manufacturers and marketers are racing for a bigger share of the pie, though with...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Holly Hong, Imran Saeed
Company: Kraft Heinz Company
April 17, 2012

Research papers

From a snapshot to a movie

The Beverage Brand Barometer, a Coca-Cola consumer tracking study covering over 85 countries, has become a powerful strategic planning and marketing investment productivity tool. The method is compared to transforming a snapshot photo (a static...

Catalogue: Congress 2011: Impact
Authors: Vittorio Raimondi, Patricio Pagani, Ram Krishnamurthy
Companies: The Coca-Cola Company , Infotools
September 18, 2011

Research papers

Using web research technology to accelerate innovation

The prevailing business climate these days is increasingly competitive, pushing marketers not only to innovate but also to do this faster than the competition. International competition, fragmented and demanding markets, diverse and rapidly changing...

Catalogue: ESOMAR Net Effects 2001
Author: John S. Pawle
Company: QRi Consulting Ltd.
February 11, 2011

Research papers

The fragrance industry

This paper reviews the size of the cosmetics and toiletries fragrance market globally and regionally.By describing the key macro-economic, consumer and industry trends and influences shaping market performance, the authors examine the current state...

Catalogue: Fragrance 2007
Authors: Clare Lees, Diana Dodson
Company: Euromonitor International
November 14, 2007

Research papers

Do we perform well?

The paper presents the method of measuring a manufacturer's performance in retail outlets. Through the total shops core index it is possible to examine the level of product inventory, position and presentation of the manufacturer's brand.Due to the...

Catalogue: ESOMAR Retailing Industry Conference 2005
Author: Vojtech Spacil
April 19, 2005

Research papers

Comparing brand equity valuation with in-market performance

The paper examines the relationship between brand equity and in-market performance.A comparison of brand equity and market performance shows that mostly brand equity is a strong indicator of market share, suggesting that brand equity building...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Manjima Khandelwal, Christopher McKinney
Company: Nielsen
September 14, 2003

Research papers

Sharing knowledge

The purpose of this paper is to focus on the sharing of information between retailers and manufacturers. Over the past five years there has been a revolution in the information that retailers have had at their disposal on which to make business...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Tim S. Bowles, James Brooks, Jean Pierre Gaucher
September 1, 1998

Research papers

Optimising performance and profitability of retail stores

This paper will present a method of assessing the performance of each store in a chain to determine the optimum performance potential and identify opportunities to improve performance. It will illustrate how this technique has been successfully used...

Catalogue: Seminar 1997: The Changing Retail Scene
Author: Douglas Parker
Company: Douglas Parker Associates (Pty) Ltd.
June 15, 1997