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Research papers

An analysis of the propagation of norms in illustrated periodicals (German)

We have made an effort in this survey to examine the possibilities for establishing and describing the influence exerted on individuals by a large anonymous group with the aid of its communication media. The object of analysis are Illustrated...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: Maria Rita Girardi, L. K. Neffe, Herbert Steiner
August 1, 1967
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Citation

Girardi, Neffe and Steiner (1967a, August 01). An analysis of the propagation of norms in illustrated periodicals (German). ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/an-analysis-of-the-propagation-of-norms-in-illustrated-periodicals-german-


Research papers

Methods of measuring the difficulty of language used in advertising copy

This report describes the principal methods used for measuring the difficulty of language, makes a critical survey of the circumstances in which they can be used and discusses the problems associated with adapting some of them to other languages....

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Pompeo Abruzzini
June 15, 1965
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Citation

Abruzzini, P. (1965a, June 15). Methods of measuring the difficulty of language used in advertising copy. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/methods-of-measuring-the-difficulty-of-language-used-in-advertising-copy