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Research papers

Are we getting worse at political polling?

The accuracy of polling has been under the serious spotlight over the last couple of years. This paper is a summary of analysis conducted on an international database of 31310 polls from 473 elections and voting events across 40 countries around the...

Catalogue: Congress 2017: Visionary
Author: Jon Puleston
Company: Kantar
September 3, 2017
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Citation

Puleston, J. (2017a, September 03). Are we getting worse at political polling?. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/are-we-getting-worse-at-political-polling-


Magazines

Research World (December 2016)

Some would say that our industry started a century ago when in 1916 the Literary Digest ran the first national opinion poll among its readers, correctly predicting Woodrow Wilson as the next US President. The Digest correctly called the next four...

Catalogue: Research World 2016
Author: ESOMAR B.V.
December 15, 2016
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Citation

B.V., E. (2016a, December 15). Research World (December 2016). ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/research-world-december-2016-


Videos

Ask the world

So, what does the world really think? New technologies are allowing researchers to rapidly and cost-effectively reach and engage citizens and consumers in places and ways previously unimaginable. This presentation will explore the results of "Ask the...

Catalogue: Congress 2016: #WOW
Author: Eric Meerkamper
June 15, 2016
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Citation

Meerkamper, E. (2016a, June 15). Ask the world. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/ask-the-world-8677


Videos

Ask the world

Imagine asking 20,000 Iranians about the future of their country - in 12 days; or people across Latin America about the Zika virus outbreak - within 24 hours of the WHO declaring it a global health emergency; or citizens in 51 countries about...

Catalogue: Latin America 2016: Research Renovation
Author: Eric Meerkamper
June 15, 2016
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Citation

Meerkamper, E. (2016a, June 15). Ask the world. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/ask-the-world


Videos

Transformations in public opinion research

Opinion polls in many western democracies have become so entrenched that their publication is an underlying part of political coverage. In recent years, research methodologies in places like the United States have had to transform to cope with...

Catalogue: MENAP Forum 2015: Leading Transformation
Author: Kathleen Frankovic
June 15, 2015
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Citation

Frankovic, K. (2015a, June 15). Transformations in public opinion research . ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/transformations-in-public-opinion-research-


Research reports

ESOMAR/WAPOR guideline on opinion polls and published surveys (Japanese)

ESOMAR and WAPOR recognise there are particular issues in the collection and reporting of opinion poll and survey information and have therefore issued this guideline as part of the self-regulatory framework that applies to international research. It...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., WAPOR B.V.
August 15, 2014
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Citation

B.V. and B.V. (2014a, August 15). ESOMAR/WAPOR guideline on opinion polls and published surveys (Japanese). ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/esomar-wapor-guideline-on-opinion-polls-and-published-surveys-japanese-


Research reports

ESOMAR/WAPOR guideline on opinion polls and published surveys

ESOMAR and WAPOR recognise there are particular issues in the collection and reporting of opinion poll and survey information and have therefore issued this guideline as part of the self-regulatory framework that applies to international research. It...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., WAPOR B.V.
August 15, 2014
×

Citation

B.V. and B.V. (2014a, August 15). ESOMAR/WAPOR guideline on opinion polls and published surveys . ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/esomar-wapor-guideline-on-opinion-polls-and-published-surveys-


Research reports

ESOMAR/WAPOR guideline on opinion polls and published surveys (French)

ESOMAR and WAPOR recognise there are particular issues in the collection and reporting of opinion poll and survey information and have therefore issued this guideline as part of the self-regulatory framework that applies to international research. It...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., WAPOR B.V.
August 15, 2014
×

Citation

B.V. and B.V. (2014a, August 15). ESOMAR/WAPOR guideline on opinion polls and published surveys (French). ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/esomar-wapor-guideline-on-opinion-polls-and-published-surveys-french-


Research reports

ESOMAR/WAPOR guideline on opinion polls and published surveys (German)

ESOMAR and WAPOR recognise there are particular issues in the collection and reporting of opinion poll and survey information and have therefore issued this guideline as part of the self-regulatory framework that applies to international research. It...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., WAPOR B.V.
August 15, 2014
×

Citation

B.V. and B.V. (2014a, August 15). ESOMAR/WAPOR guideline on opinion polls and published surveys (German). ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/esomar-wapor-guideline-on-opinion-polls-and-published-surveys-german-