You searched for: "*"

The results has been filter on Authors containing Barbara L. Zack.
ANA has found 1 results for you, in 110 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Newsstand

This paper shows evidence that reach and frequency estimates used for print planning in the United States are likely flawed. Cumulative net reach appears significantly understated (and frequency is overstated) for magazines that distribute a high...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Author: Barbara L. Zack
June 13, 2002