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Research papers

Bringing magazine measurement into the 21st century

When an advertiser looks at an 'X' on a certain day in the media flighting plan it would be a reasonable expectancy that this would be the point in time that the selected vehicle delivered its audience. Certainly this is the case for TV, radio and...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Danielle Siegers, Patrick Hermie, Peter Masson
Company: Bucknull & Masson
June 1, 2008
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Citation

Siegers, Hermie and Masson (2008a, June 01). Bringing magazine measurement into the 21st century. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/bringing-magazine-measurement-into-the-21st-century