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Research papers

Multi-media reach/frequency and optimization

The character of media research is undergoing substantial change. The development and maturation of innovative tools and techniques contribute to this change, as does the emergence of the Internet as an alternative media option. From the perspective...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Authors: James H. Collins, Daniel T. Mallett, Jane Mulligan Traub
June 13, 2002